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About

I am the founder of an independent fashion label called Ferhana. Ferhana aims to preserve one of Indonesian cultural heritage, which is the diversity of its traditional fabrics. We present a range of ready to wear that are made of traditional fabrics handmade by artisans from different parts of Indonesia. We aspire to bring Indonesia’s diverse traditions and cultures to become part of our globalised and modern lifestyle. We build bridges between artisans that are still embracing their traditional lifestyle and values and consumers worldwide. Our collections pay for artisans’ labour as well as their creativity.

The process of making one traditional fabric varies. Some could take one month to make and some could take six months.The same artisan could not produce the same exact fabric twice. But they will ensure that each will look very similar to each other. Due to the time taken to make each fabric, we can only produce a limited amount of items per style. You can shop for Ferhana’s collections here

I am also a contributor to different publications such as a digital travel publication, a travel app, a lifestyle blog, university magazines and a student blog. I write about social issues, culture, travel and food. This website also acts as a portfolio of my published and unpublished work.